PMAY(Urban)

The PMAY(Urban) app has been developed to support the effective implementation of the Pradhan Mantri Awas Yojana (Urban) initiative, aimed at addressing housing shortages in urban areas and achieving the objective of 'Housing for All.' Through this app, beneficiaries can document their experiences after moving into a permanent residence. It provides a platform for beneficiaries to share their transformation stories, showcasing the social and personal impact of improved housing.

Capture Beneficiary Testimonials Through Visual Content

This app enables beneficiaries to document their new housing journey with high-quality visual content. Users can upload high-resolution photographs of their completed homes with family members, alongside selfies and short video clips narrating their success stories. These visuals are designed to reflect their improved living conditions, such as access to water, electricity, kitchens, and toilets, while also highlighting upgrades in their overall quality of life. The app ensures the collection of authentic testimonials to establish a reliable record of experiences linked to this housing initiative.

Highlighting Better Living Standards and Social Impact

The PMAY(Urban) app gathers testimonials to underline the meaningful changes brought by the housing program. Users can emphasize key improvements such as enhanced self-esteem, a sense of pride, better social status, family safety, and a supportive environment for children’s education. By showcasing these milestones, the app connects beneficiaries’ journeys to the broader goal of improving urban living standards.

PMAY(Urban) provides an efficient platform to document real-life stories, contributing to the mission’s success in creating safer and dignified housing solutions for urban communities.